You may want to give a contact form submission a higher value than an email newsletter signup for example. If you want your event action not to create a new pageview and not to impact on the bounce-rate, then set this value to True.
Setting the tag for a tracked event is the same every time. The main difference in setting up different types of tags is will be in configuring what the tag fires on. The next step is to select or create a trigger for the tag to fire on. You will need to set the fire on conditions for your tag. I have included a few examples of the different types of triggers for different events on your site.
It is a good idea to check that your events work as you intend. To view results immediately you can preview your Google Tag Manager events using the preview feature and carry out your event action to see whether the tag fires successfully.
Within Google Analytics you can also see events fired within the last 30 minutes by going to the Real-Time section and then Events section. Goals can also be set up in Google Analytics based on your events. To do this login to your Google Analytics account and follow these instructions:.
Google Analytics Event Tracking is a valuable addition to measuring user interactions on your website. It can be used in combination with traditional Google Analytics goals to measure micro or macro conversions on your site. Using Google Tag Manager and Tag Manager events means it is now easier for you to set up and control the events you want to track or you can still change the code on your site manually to add events if you prefer.
If you need help with your Google Analytics don't hesitate to contact us. Using Google Analytics event tracking. You can set up event tracking manually on each link or use Google Tag Manager to automate your event tracking. What can Google Analytics event tracking be used for? Some of the typical uses for event tracking are listed below: Tracking outbound link clicks to other websites.
Understanding how many users clicked on mailto email addresses or click-to-call phone numbers. This can help you to better understand the number of enquiries you are getting from your site.
Tracking PDF and other media downloads. Measuring interactions with video content, such as time spent watching a video. Collecting data about how many users filled in and submitted a form, although I would always recommend sending users to thank you pages whenever possible.
Google Analytics Event Tracking in Google Analytics — Examples of tracked event categories What to consider before you start To use event tracking you will need to have Google Analytics installed on your website.
Before you jump into setting up event tracking, it is important to consider the following points: There are two versions of Google Analytics tracking code. Check whether you are user the older Universal Google Analytics Analytics.
I recommend migrating to the newer version of Google Analytics and Google has written a guide on how to migrate to using gtag. Decide on which elements of your site you want to track , whether it is PDF downloads or clicks on outbound links. Adopt a consistent and clear naming convention for the different action, label and category options available to you when you are setting up event tracking.
Every name you give to each category, actions, and labels appears in the event tracking reports. Decide whether you want to set up auto-event tagging or manually tag links on your site. If you have a lot of documents and page elements to track it may be worth setting up Auto Event Tagging and using Google Tag Manager Events.
How does Google Analytics event tracking work? Action Required is the type of interaction, such as downloading a document. Label Optional is useful for summarising what the event is about, such as clicks on navigation menu options. How to set up Google Analytics event Tracking Depending on the number of events you would like to track, or the level of control you would like to have on the tracking parameters for your events, you can setup up auto event tracking, or manually tag links on your website.
Auto event tagging will fire on the following: When users click on links. Clicks on any type of page element. After a certain visit duration or at timed intervals. On submission of a form. Step 4 — select what the event tag will fire on The next step is to select or create a trigger for the tag to fire on. Trigger for measuring clicks on an email address link An example of a completed trigger for an email address clicked link is below.
To do this login to your Google Analytics account and follow these instructions: Go to the property where you want to set up the goal Click on Admin and then go to Goals and click on Add New Goal Give your goal a name and select the event goal radio button option Fill in the fields with the attributes for your specific goal. Remember to select Equal to, Begins with or Regular Expression options based on your event attributes.
Category Action Label Value Save your Goal Remember to complete a test goal so that you have data and then come back the next day to check your event goal works Screenshot showing how to create an event-based goal in Google Analytics Conclusion Google Analytics Event Tracking is a valuable addition to measuring user interactions on your website.
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UTM parameters are short text codes that you add to URLs or links to help you track the performance of webpage or campaign. UTM parameters are a simple, straightforward, and reliable way to track traffic online.
And they work with Google Analytics. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. The UTM parameters are everything that comes after the question mark. UTM parameters work with analytics programs to give you a detailed picture of your social media results.
There are five different UTM parameters. You should use the first three in all UTM tracking links. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Give each campaign a name so you can keep track of your efforts. This could be the product name, a contest name, a code to identify a specific sale or promotion, an influencer ID or a tagline.
You can use all of the UTM parameters together in one link. They all come after the? Source: Hootsuite blog. For a step-by-step walkthrough , check out this video:. Now that you understand how to create UTM parameters and add them to your social posts, you can use UTM tracking to analyze your social media results in just two simple steps. This is a critical step to improving the success of your future social media efforts.
Keep in mind that you should aim for more than a simple tally of the numbers. Work with your team to make sure you track meaningful metrics for your organic social media posts and your paid social media ads. Adding UTM parameters to social media links helps you measure and prove the value of your social media efforts.
You can show your boss, clients or stakeholders how social posts drive website traffic. You can then report on how social impacts company revenue. You can also use data from UTM tracking to calculate the cost needed to acquire a lead or a customer. These are both important numbers for people in the company who make decisions about budgets. UTM parameters give you quite a lot of detail to work with, so you can track success on a post-by-post basis. You can clearly see the difference between paid and organic social posts.
This allows you to more accurately calculate ROI. Another great thing about UTM parameters is that they allow you to track all social traffic. This is particularly important as challenges with third-party cookies and ad blockers make other forms of tracking less reliable. UTM parameters allow you to clearly see which social strategies are most effective—and most cost-effective.
That information can help you make important decisions about where to focus your efforts and budget. For example, maybe Twitter brings more traffic to your page, but Facebook creates more leads and conversions.
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